The economic argument is as important to the long term as fiscal action now is.
See: "Wanting to cut", "enjoying cutting" - etc coming out of the Labour party / broadcast by the BBC just now.
So an attempt is made to triangulate and some times obscure. And worse they fail to deflect and counter the lies, smears and misdirections of the left.
Currently the left is setting up the "double dip" as the test of failure ( ref almost any BBC broadcast recently ). But the odds are the momentum for this sort of thing has already been set and international events will play big in this also - so it really isn't that much of a determining test.
The left continue to argue for debt, more debt - using the argument that economic growth will reduce it latter and here' the really spurious part that the time to pay it back is when the private sector is doing well !
What shows this argument to be false is how they behaved when the private sector last seemed to be doing well - they ran a structural deficit and argued that anyone who wanted to slow the rate of growth of spending was heartless and wanted to sack nurses / doctors / destroy "front line services" and drown kittens.
Its quite clear that Labour would be politically incapable of reigning back spending during the good times, as its been their main strategy to hold and secure power for themselves.
There really is no alternative - and Conservative commentators need to nail this message home.
The likes of the disgusting Ed Balls will try to rewrite history with his spin and reliance on the ignorance of others as he did last night on Question Time trying to group the 1930's and 1980's together. He needs to be taken on directly and forcefully. His bullying debating style needs to be rebuffed - and his gaming tactics of always interrupting other people need to be outed as the thuggish bullying they represent.
The temptation for team Cameron is going to be to try to deflect the arguments about fairness and cuts rather than addressing the central arguments and winning the case. If we are unable to convince the public that the current disaster was made in the good times by Labour then we are doomed to repeat the whole thing in about 15 years time.
We must win the long term argument and well as the short term battles.
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